Customer Feedback

SINCE the dawn of time, word-of-mouth has been a powerful marketing tool.

It may seem like a no-brainer, but customers who have had a positive experience with a business can help bolster its reputation simply by talking about it.

That’s why gathering positive customer feedback can be so valuable for your conveyancing firm.

By using genuine customer feedback as content, you can market your services to new clients.

Customers value what other customers say, and in a competitive service-based industry like conveyancing, a good reputation travels far.

Being proactive about collecting customer feedback can also help you stay abreast of the changing needs of your target market.

In fact, 77 percent of customers view brands more favorably if they seek out and apply customer feedback according to research from Microsoft.

Consider these strategies for gathering customer feedback.

Send a feedback survey

Customer feedback surveys are a great way to get answers to the exact questions you want to ask. 

They are a practical way to gain useful and valuable insights into how customers feel about the quality of communication, their sense of security using your services and their overall experience. You can also ask questions about the quality of service at various touch points throughout the conveyance.

Surveys can be sent out individually or attached at the end of your service. The beauty is the wide breadth of data you can obtain from each.

Text for customer feedback

Free reply text messages are a great strategy to get instant, convenient and specific feedback for your services.

If your client feels comfortable receiving calls and text messages from you throughout the property transaction, they will likely be more inclined to respond to your text message asking for feedback.

Interview your customers

In conveyancing, customer satisfaction is key to securing consistent client referrals.

Regularly checking in on your client’s happiness and helping with any questions as needed is the most important way to ensure satisfaction at every step of the customer journey.

By maintaining good relations, you can also call the client for feedback once the transaction is complete.