SEO and Amplifying Reach
You could have the best product or service in the world, but as Phil Knight, co-founder of shoe giant Nike once said: “If nobody knows about it, what’s the point?” Search engine optimisation is a vital tool for any business seeking to boost online visibility and clicks. SEO helps your website shoot to the top of the search results when someone types a relevant query into Google. It therefore must…
YOU could have the best product or service in the world, but as Phil Knight, co-founder of shoe giant Nike once said: “If nobody knows about it, what’s the point?”
Search engine optimisation is a vital tool for any business seeking to boost online visibility and clicks. SEO helps your website shoot to the top of the search results when someone types a relevant query into Google. It therefore must play a prominent role in marketing your conveyancing firm. Get more clicks with these tricks.
TAGS
Header tags help make your website more searchable and reader friendly.
Your H1 tag should describe what your content is all about. Including your industry and location for the H1 tag – rather than business name – can help boost your search rankings.
You can add your business name as an image, behind your H1 tag.
Title tags are also crucial. These let you describe your page content. The text within this title tag is what shows up in the browser toolbar and search results.
META DESCRIPTION
Each page has a unique meta description. This 160-character summary appears under the title tag and URL in search engine results.
Search engines will scan your meta description and title tag for key search terms, so ensure your targeted word/phrase is used in both.
IMAGE ALT TEXT
Alt text is the written copy that appears if an image fails to load. Adding alt text to your images helps improve your website’s SEO. It’s good practice to include the key phrase from your title tag and meta description, if the image is relevant to the text description.
LINKING
Using internal and external links help boost your page in search rankings. Internal links refer to the hyperlinking of relevant content and images on your site, such as a ‘contact us’ icon.
External links also help search engines justify the credibility of your page.
SPEED
Search engines rank pages based on load time and responsiveness.
If a competitor’s page loads faster for the same keyword/phrase, you’ll be ranked lower.
Always optimise your page to suit all devices and compress all photos and images into smaller files.
