Start with yourself, says Kochie

§ START WITH YOURSELF, SAYS KOCHIE

Finance guru and former Sunrise TV host David “Kochie” Koch agrees that applying the personal touch will help grow your business, but emphasised that you need to start with yourself.

Speaking on the March episode of AC’s podcast Settlement Day, Kochie said conveyancers need to be someone clients like, admire, trust and want to do business with.

“A lot of people think a small business is a smaller version of a big business,” he said. “That’s not so. It’s all about that single, living, breathing human being that runs it because they’re the ones who set the dynamism, the culture, the processes within the business. They’re the leaders. The secret is getting you under control.”

It’s a challenge he’s thrown out at countless seminars: to accept that you are the face of your business.

However, many people reply that it’s not their bag or they’re too shy. “I say ‘Get over it’ because customers want to build a relationship with you.”

Kochie said an essential tool is a promotional video on your website. Not about the business or its products, but about the person who runs the shop.

“That’s your showroom to the world … explaining why you started the business, why you’re passionate about it and what you can do for customers. So that a potential customer goes, ‘Hey, I really like that person. I feel comfortable that they’re going to look after me’.”

You can film it on a smartphone. “It’s easy and it doesn’t have to be fancy,” Kochie added.

At the time of publication, Kochie’s episode of AC’s podcast Settlement Day had more than one million views on various online platforms.